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ASA Bans Ads for Misleading Menopause Supplement Claims

3/26/2026

Summary

Story summary

The Advertising Standards Authority banned five adverts for supplements claiming to treat menopause symptoms or polycystic ovarian syndrome (PCOS), including brands 222 Balance Me, Lunera, Minerva, Nova Menopause Vitality, and PolyBiotics.
The ASA said the claims were unacceptable because they misled vulnerable individuals and could divert them from proper medical advice.
Lunera and PolyBiotics admitted their claims suggested medicinal properties, which are not permitted for food supplements.

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Story summary

The Advertising Standards Authority banned five adverts for supplements claiming to treat menopause symptoms or polycystic ovarian syndrome (PCOS), including brands 222 Balance Me, Lunera, Minerva, Nova Menopause Vitality, and PolyBiotics.
The ASA said the claims were unacceptable because they misled vulnerable individuals and could divert them from proper medical advice.
Lunera and PolyBiotics admitted their claims suggested medicinal properties, which are not permitted for food supplements.