Story perspectives
Henkel Acquires Olaplex for $1.4 Billion Amid Stock Surge
3/26/2026
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Story summary
- On March 26, 2026, Henkel, the German consumer brand, announced it would acquire Olaplex for $1.4 billion, or $2.06 per share.
- The Olaplex board approved the deal.
- Carsten Knobel, Henkel's CEO, emphasized growth in premium hair care.
- Amanda Baldwin, Olaplex's CEO, said the acquisition would enable innovation and international expansion.
- Despite facing a lawsuit and a 95% stock decline since its 2021 IPO, Olaplex shares rose 50% in morning trading.
