Story perspectives

Colorado Jellybean Popularity Rises Amid 58% Price Surge

3/26/2026

Summary

Story summary

Coloradans favor jellybeans, especially Starburst and Jelly Belly brands, per Innerbody Research.
Colorado ranks 24th nationally in Easter candy interest, ahead of every neighboring state except Utah.
Factors contributing to the rise include higher raw ingredient costs and transportation expenses.
Easter candy prices have surged, rising 58% since 2021 and outpacing inflation.
Experts advise budgeting for Easter spending, as prices are unlikely to decrease soon.

1 of 1

Story summary

Coloradans favor jellybeans, especially Starburst and Jelly Belly brands, per Innerbody Research.
Colorado ranks 24th nationally in Easter candy interest, ahead of every neighboring state except Utah.
Factors contributing to the rise include higher raw ingredient costs and transportation expenses.
Easter candy prices have surged, rising 58% since 2021 and outpacing inflation.
Experts advise budgeting for Easter spending, as prices are unlikely to decrease soon.