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Five Guys CEO Awards $1.5M Bonus After Promotion Flop

3/30/2026

Summary

Story summary

Five Guys CEO Jerry Murrell announced a $1.5 million bonus for 1,500 employees after a failed buy-one-get-one-free promotion.
The promotion occurred during Five Guys' 40th anniversary.
Murrell referenced UnitedHealthcare CEO Brian Thompson's assassination and joked the bonus beat a fur coat for his wife.
Five Guys apologized for the mishap, and the company resumed the promotion for four days.
Jerry Murrell founded Five Guys in Arlington, Virginia, in 1986.

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Story summary

Five Guys CEO Jerry Murrell announced a $1.5 million bonus for 1,500 employees after a failed buy-one-get-one-free promotion.
The promotion occurred during Five Guys' 40th anniversary.
Murrell referenced UnitedHealthcare CEO Brian Thompson's assassination and joked the bonus beat a fur coat for his wife.
Five Guys apologized for the mishap, and the company resumed the promotion for four days.
Jerry Murrell founded Five Guys in Arlington, Virginia, in 1986.