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Instagram Expands Reels Ads to TV, Movies, Boosts Engagement

3/26/2026

Summary

Story summary

Instagram expands Reels trending ads (RTA) to include a TV and movies category, alongside travel and finance, to help marketers capitalize on viral moments.
Meta's Vice President of Media says RTA campaigns improve ad recall and engagement.
Meta is enhancing its Advantage+ AI video tool to let advertisers create user-generated style videos and AI-generated voiceovers.
The goal is to streamline video ad production for campaigns and brands of all sizes.

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Story summary

Instagram expands Reels trending ads (RTA) to include a TV and movies category, alongside travel and finance, to help marketers capitalize on viral moments.
Meta's Vice President of Media says RTA campaigns improve ad recall and engagement.
Meta is enhancing its Advantage+ AI video tool to let advertisers create user-generated style videos and AI-generated voiceovers.
The goal is to streamline video ad production for campaigns and brands of all sizes.