Story perspectives

Local TV Ad Revenue to Peak at $25.58 Billion by 2028

3/26/2026

Summary

Story summary

S&P Global forecasts local ad revenue will grow 1.5% annually, peaking at $25.58 billion in 2028 and dropping to $22.11 billion in 2029.
Nexstar Media Group has laid off several longtime employees, including KTLA-TV correspondent Ellina Abovian, amid cost-cutting measures.
As streaming platforms attract younger audiences, traditional TV stations must adapt with leaner news and digital content.
Local TV stations face difficulties maintaining ad revenue from traditional broadcasts.

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Story summary

S&P Global forecasts local ad revenue will grow 1.5% annually, peaking at $25.58 billion in 2028 and dropping to $22.11 billion in 2029.
Nexstar Media Group has laid off several longtime employees, including KTLA-TV correspondent Ellina Abovian, amid cost-cutting measures.
As streaming platforms attract younger audiences, traditional TV stations must adapt with leaner news and digital content.
Local TV stations face difficulties maintaining ad revenue from traditional broadcasts.