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Story summary
- In 2025, automated internet traffic rose 23.51%, outpacing human traffic growth of 3.10%, per HUMAN Security.
- The increasing use of generative AI assistants such as ChatGPT and Claude drives the rise.
- AI-driven traffic grew 187% in the year.
- OpenAI's bots account for 69% of this traffic.
- The report shows a shift from passive data gathering to active engagement in commerce, prompting new governance frameworks.
