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Cherry Blossom Viewing Plans Fall Amid Economic Concerns

3/27/2026

37 5 Full Breakdown

Summary

Story summary

Japan's cherry blossoms are blooming, but inflation, economic impact of the war in Iran, and uncertain weather dampen hanami plans.
Intage, a market research firm, reports 38% of Japanese plan to attend cherry blossom viewings, down from last year.
The average outings budget is 6,383 yen (US$40), down from 7,407 yen in 2025.
Nationwide cherry blossom spending is projected at 234.1 billion yen, down to 81.5% of last year's total.

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Story summary

Japan's cherry blossoms are blooming, but inflation, economic impact of the war in Iran, and uncertain weather dampen hanami plans.
Intage, a market research firm, reports 38% of Japanese plan to attend cherry blossom viewings, down from last year.
The average outings budget is 6,383 yen (US$40), down from 7,407 yen in 2025.
Nationwide cherry blossom spending is projected at 234.1 billion yen, down to 81.5% of last year's total.