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Story summary
- The European Union reported that about one in three online traders misrepresented discounts on Black Friday 2025.
- An inspection of 314 traders in 23 EU states, Iceland, and Norway found 30% displayed incorrect discounts.
- Nearly 20% used pressure-selling tactics.
- Ten percent used drip pricing by adding fees late in the purchasing process.
- EU tech chief Henna Virkkunen said consumers deserve fair treatment, and national authorities may act against offending businesses.
