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Apple Awards Up to $400K Bonuses to Retain Talent

3/27/2026

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Story summary
  • Apple Inc. awarded rare bonuses to its iPhone hardware designers to deter talent from leaving for AI startups such as OpenAI.
  • The bonuses total $200,000 to $400,000 over four years and require employees to stay at Apple to receive the full value.
  • Rivals, including OpenAI, offer up to $1 million in stock annually to attract engineers.
  • Apple is developing its own AI products, including smart glasses and new AirPods, to counter the competitive shift in the industry.
  • The loss of key talent poses a significant challenge for Apple as it approaches its 50th anniversary.