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Megan Thee Stallion and Nickelback Launch Cheetos Music Video

3/28/2026

49 5 Full Breakdown

Summary

Story summary

Megan Thee Stallion, a long-time fan of the snacks, and Nickelback released a music video for Cheetos Flamin’ Hot Dill Pickle snacks titled "Pickle’s Back" on March 26.
The video parodies Nickelback’s 2001 hit "How You Remind Me" with new lyrics and a heist theme.
The partnership capitalizes on nostalgia after the original flavor sold out last year.
The campaign includes digital content and auctions of video props for charity.

History

Historical Context

Cheetos, invented in 1948, evolved significantly with the introduction of Flamin' Hot Cheetos in 1992, which became a cultural phenomenon and generated over $1 billion in annual sales by 2021. The recent collaboration between Megan Thee Stallion and Nickelback taps into this nostalgia, reflecting a trend where brands leverage celebrity influence for social impact while promoting enduring snack favorites.

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Story summary

Megan Thee Stallion, a long-time fan of the snacks, and Nickelback released a music video for Cheetos Flamin’ Hot Dill Pickle snacks titled "Pickle’s Back" on March 26.
The video parodies Nickelback’s 2001 hit "How You Remind Me" with new lyrics and a heist theme.
The partnership capitalizes on nostalgia after the original flavor sold out last year.
The campaign includes digital content and auctions of video props for charity.

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