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Judge Allows DraftKings to Use NCAA Trademarks in Marketing

3/27/2026

Summary

Story summary

U.S. District Judge Tanya Walton Pratt denied the NCAA's request for a temporary restraining order, allowing DraftKings to keep using NCAA trademarks including "March Madness" and "Final Four".
The NCAA filed suit to stop DraftKings from marketing with these terms, saying the use confuses customers about gambling.
Pratt ruled the NCAA failed to show irreparable harm, marking the NCAA's first legal action against a sports betting company over trademark infringement.

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Story summary

U.S. District Judge Tanya Walton Pratt denied the NCAA's request for a temporary restraining order, allowing DraftKings to keep using NCAA trademarks including "March Madness" and "Final Four".
The NCAA filed suit to stop DraftKings from marketing with these terms, saying the use confuses customers about gambling.
Pratt ruled the NCAA failed to show irreparable harm, marking the NCAA's first legal action against a sports betting company over trademark infringement.