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Colorado House Approves Bill Banning Data-Driven Pricing

3/28/2026

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Summary

Story summary

Colorado House passed House Bill 26-1210 to ban pricing that uses personal data and algorithms, sending it to the Senate.
The Democrats sponsor the bill, which would prohibit price decisions based on consumer data.
The vote was 39-24 in favor.
In Minnesota, lawmakers proposed a Senate bill banning customized pricing based on consumer data, citing promotions and rewards programs amid rising prices.

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Story summary

Colorado House passed House Bill 26-1210 to ban pricing that uses personal data and algorithms, sending it to the Senate.
The Democrats sponsor the bill, which would prohibit price decisions based on consumer data.
The vote was 39-24 in favor.
In Minnesota, lawmakers proposed a Senate bill banning customized pricing based on consumer data, citing promotions and rewards programs amid rising prices.