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Amazon Acquires Fauna Robotics to Boost Consumer Robotics Focus

3/28/2026

Summary

Story summary

Amazon has acquired Fauna Robotics, signaling renewed focus on consumer robotics beyond warehouse automation.
Fauna Robotics built Sprout, a 3.5-foot-tall humanoid robot priced at $50,000 for social interactions.
Fauna's team will operate under the Fauna Robotics name within Amazon and join its New York operations.
Amazon previously faced challenges in consumer robotics, including the halted purchase of iRobot.
Financial details of the acquisition remain undisclosed.

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Story summary

Amazon has acquired Fauna Robotics, signaling renewed focus on consumer robotics beyond warehouse automation.
Fauna Robotics built Sprout, a 3.5-foot-tall humanoid robot priced at $50,000 for social interactions.
Fauna's team will operate under the Fauna Robotics name within Amazon and join its New York operations.
Amazon previously faced challenges in consumer robotics, including the halted purchase of iRobot.
Financial details of the acquisition remain undisclosed.