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UK CMA Investigates Companies for Posting Fake Reviews

3/28/2026

36 8 Full Breakdown

Summary

Story summary

The United Kingdom's Competition and Markets Authority (CMA) is investigating five companies, including Just Eat and Autotrader, for allegedly posting fake online reviews.
The probe also covers Feefo, Dignity, and Pasta Evangelists, and the CMA notes that 89% of consumers rely on reviews when buying.
The CMA has new powers to fine up to 10% of global turnover for consumer-law violations, and no conclusions have yet been reached.

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Story summary

The United Kingdom's Competition and Markets Authority (CMA) is investigating five companies, including Just Eat and Autotrader, for allegedly posting fake online reviews.
The probe also covers Feefo, Dignity, and Pasta Evangelists, and the CMA notes that 89% of consumers rely on reviews when buying.
The CMA has new powers to fine up to 10% of global turnover for consumer-law violations, and no conclusions have yet been reached.