BTS Members Showcase Culinary Skills in Wholesome Cooking Video

On March 27, 2023, members of the South Korean boy band BTS—Jin, V, and Jimin—shared a lighthearted cooking video on Vogue, where they prepared janchi-guksu, a traditional Korean noodle soup, alongside misugaru, a beverage made from powdered grains. The video highlights Jin as the head chef due to his cooking experience, while V and Jimin took on the roles of sous chefs. Their playful antics included V tossing noodles into the air and Jimin adding excessive sugar to the misugaru, leading to humorous exchanges among the trio.

Billboard

The cooking session coincided with the release of BTS's new album, ARIRANG, which dropped just a week prior. During the video, V mentioned that the album "expresses our intent to mark a change," indicating a thematic evolution for the group. This culinary endeavor followed a series of promotional activities, including a comeback concert in Seoul and a performance at a Spotify event in New York City, showcasing the band's continued engagement with their fanbase.

Billboard

The video serves as a blend of entertainment and promotion for ARIRANG, with the members emphasizing their bond and teamwork in both cooking and music. Jin's leadership in the kitchen reflects the group's dynamic, while V and Jimin's playful behavior adds a relatable touch for fans. The cooking video not only highlights their culinary skills but also reinforces their connection with audiences during a busy promotional period.

Billboard

While the video has been well-received by fans, some critics argue that the focus on lighthearted content may overshadow the deeper themes present in their new album. They suggest that the juxtaposition of cooking and serious musical themes could dilute the message BTS aims to convey with ARIRANG.

Billboard

• “You have to be able to chew it,” — Jimin, BTS Member

Billboard

• “I told you it’s good! This is the Busan style. More sugar than you think you need.” — Jin, BTS Member

Billboard

• “Who used all the sugar?” — V, BTS Member

Billboard

Following the release of ARIRANG, BTS is expected to continue their promotional activities, including potential performances and interviews that further explore the themes of their new album. The cooking video is likely to remain a cherished moment for fans, showcasing the group's camaraderie and creativity beyond their musical endeavors.

Billboard