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Story summary
- Waitrose reports a 33% increase in hot cross bun sales.
- UK supermarkets are expanding hot cross bun flavors this Easter to meet growing demand.
- Taste tests reveal diverse options, including Sainsbury's fruit-packed buns and Marks & Spencer (M&S) luxury versions with chocolate and cheese.
- Rising costs are influencing purchasing habits, with many shoppers seeking value.
- Traditional favorites remain popular, showing a divide in consumer preferences.
