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Scottish Government Retracts Misleading Bus Campaign Image

3/28/2026

42 5 Full Breakdown

Summary

Story summary

The Scottish Government retracted an image from a Highland bus campaign after confirming it depicted a bus in China.
The advertisement promoted a £2 bus fare cap pilot and used imagery resembling the Highlands with green crash barriers.
Transport Scotland acknowledged the error, and Highland Tourism criticized the Scottish Government for blaming the marketing agency, saying the approval process should have guaranteed accuracy.

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Story summary

The Scottish Government retracted an image from a Highland bus campaign after confirming it depicted a bus in China.
The advertisement promoted a £2 bus fare cap pilot and used imagery resembling the Highlands with green crash barriers.
Transport Scotland acknowledged the error, and Highland Tourism criticized the Scottish Government for blaming the marketing agency, saying the approval process should have guaranteed accuracy.