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Tinder CEO Revamps App to Attract Gen Z Users

3/29/2026

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Story summary
  • Spencer Rascoff, CEO of Match Group, is reforming Tinder to address declining downloads.
  • Downloads declined from 61 million in 2021 to 48 million in 2025, prompting a startup mindset and new features.
  • Rascoff emphasizes understanding Gen Z dating preferences to promote low-pressure interactions and in-person events.
  • He acknowledges competition from Hinge, which is thriving, and says Tinder must adapt to remain relevant in the evolving dating landscape.