Back to today’s briefing

Story perspectives

Krispy Kreme Launches Artemis II Doughnut for Space Mission

3/29/2026

38 4 Full Breakdown

Summary

Story summary

Krispy Kreme will launch a limited Artemis II Doughnut from March 31 to April 2, 2026, to celebrate NASA's crewed Moon mission.
The doughnut features blue vanilla icing, Oreo crunch, and a cookies-and-cream dollop.
Alison Holder, Krispy Kreme's chief brand officer, says the event highlights space exploration.
Tim Hortons in Canada renames its doughnut holes “Moonbits” to honor Canadian astronaut Jeremy Hansen.

History

Historical Context

The Apollo program, initiated by President John F. Kennedy's 1961 challenge to land a man on the Moon, culminated in the historic Apollo 11 mission on July 20, 1969. Astronauts Neil Armstrong and Buzz Aldrin became the first humans to walk on the lunar surface, while Michael Collins orbited above. This monumental achievement, watched by approximately 650 million people, solidified U.S. technological superiority during the Cold War.

1 of 2

Story summary

Krispy Kreme will launch a limited Artemis II Doughnut from March 31 to April 2, 2026, to celebrate NASA's crewed Moon mission.
The doughnut features blue vanilla icing, Oreo crunch, and a cookies-and-cream dollop.
Alison Holder, Krispy Kreme's chief brand officer, says the event highlights space exploration.
Tim Hortons in Canada renames its doughnut holes “Moonbits” to honor Canadian astronaut Jeremy Hansen.

1 / 2