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OpenAI Shuts Down Sora, Focuses on Enterprise Tools

3/29/2026

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Story summary
  • OpenAI announced the shutdown of its AI video-generation platform Sora as it shifts focus to enterprise products.
  • The decision followed a meeting with Disney, which had invested $1 billion in OpenAI, blindsided the entertainment giant.
  • Sora, launched in 2024, initially gained popularity but downloads declined due to competition.
  • OpenAI plans to redirect resources toward productivity tools amid competition from Anthropic and Google and pursue a public offering and 'super app'.