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Story summary
- Chinese firms are expanding brand-building to foster loyalty amid fierce domestic competition and slim margins.
- Mandopop star Jay Chou has appeared in Meituan's express-delivery ads since December 2025.
- Taobao launched a marketing push tied to the Formula One Chinese Grand Prix amid subsidy-war pressures on profitability.
- BYD's sponsorship of the Singapore International Marathon signals broader brand reach.
- Beijing resident Chen Jing illustrates that consumers remain price-sensitive and platform-agnostic despite endorsements.
