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Mark Cuban Proposes 40-Minute NBA Games to Boost Engagement

3/29/2026

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Summary

Story summary

Mark Cuban, minority owner of the Dallas Mavericks, has proposed reducing NBA game lengths from 48 to 40 minutes.
He argues shorter games could improve player health, curb tanking, and boost viewer engagement.
Coaches Steve Kerr (coach) and Rick Carlisle (coach) support playing fewer games.
Critics warn about impacts on player development and historical records, and the proposal faces league approval challenges.

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Story summary

Mark Cuban, minority owner of the Dallas Mavericks, has proposed reducing NBA game lengths from 48 to 40 minutes.
He argues shorter games could improve player health, curb tanking, and boost viewer engagement.
Coaches Steve Kerr (coach) and Rick Carlisle (coach) support playing fewer games.
Critics warn about impacts on player development and historical records, and the proposal faces league approval challenges.