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Apple Appoints Ex-Google Exec to Boost Siri AI Features

3/29/2026

Summary

Story summary

Apple has named Lilian Rincon, former Google executive, as Vice President of Product Marketing for Artificial Intelligence.
Rincon's Google experience shapes Apple's AI initiatives, including the revamped Siri.
The Siri upgrade will launch later this year, using Google's Gemini AI technology to enhance capabilities.
Apple plans to let Siri access AI services beyond ChatGPT, potentially via iOS 27.
Apple will showcase AI advancements at WWDC from June 8-12.

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Story summary

Apple has named Lilian Rincon, former Google executive, as Vice President of Product Marketing for Artificial Intelligence.
Rincon's Google experience shapes Apple's AI initiatives, including the revamped Siri.
The Siri upgrade will launch later this year, using Google's Gemini AI technology to enhance capabilities.
Apple plans to let Siri access AI services beyond ChatGPT, potentially via iOS 27.
Apple will showcase AI advancements at WWDC from June 8-12.