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Apple Enters Foldable Market as Competitors Gear Up

3/30/2026

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Story summary
  • Apple’s foldable iPhone has entered production.
  • Apple expects a launch later this year.
  • Huawei is developing two new foldable models, potentially named Pura X2 and a wider variant.
  • The Pura phones will feature bold colors that contrast with Apple’s classic shades.
  • Samsung is preparing new foldable models, signaling a trend toward wider foldables, a shift that could reshape the industry by offering more choices.