Story perspectives

RoohAfza: A Symbol of Shared Heritage Amidst Eid Buzz

3/30/2026

Summary

Story summary

As Eid-al-Fitr approached, Batla House in New Delhi bustled with shoppers.
Among the vendors was Mr. Mohammad Shadab, who sold RoohAfza, a rose-flavored drink concentrate created in 1907.
Despite criticism from some right-wing Hindus who falsely claimed it funded Muslim causes, RoohAfza remains popular across diverse communities.
Hamdard, the parent company, has branches in India, Pakistan, and Bangladesh, reflecting the region's history.
RoohAfza symbolizes a shared heritage in India.

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Story summary

As Eid-al-Fitr approached, Batla House in New Delhi bustled with shoppers.
Among the vendors was Mr. Mohammad Shadab, who sold RoohAfza, a rose-flavored drink concentrate created in 1907.
Despite criticism from some right-wing Hindus who falsely claimed it funded Muslim causes, RoohAfza remains popular across diverse communities.
Hamdard, the parent company, has branches in India, Pakistan, and Bangladesh, reflecting the region's history.
RoohAfza symbolizes a shared heritage in India.