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Story summary
- Toyota Motor North America, Inc. rebrands its electrified lineup under Beyond Zero with HEV badging and a blue dot emblem, signaling a major shift.
- The change applies to all 21 electrified models in North America.
- Toyota drops the Prime name from plug-in hybrid electric vehicle (PHEV) models such as the RAV4 and Prius.
- RAV4 sales reached 479,000 units in 2025, prompting Toyota to urge dealers to promote other models.
