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Rare Pokémon Cards Outshine S&P 500, Hit $16M Record

3/30/2026

23 5 Full Breakdown

Summary

Story summary

Some rare Pokémon cards have become high-value assets and outperformed the S&P 500 in recent years.
Trading card indexes tracking Pokémon sales rose during the pandemic and surged in 2025.
Scarcity and demand from wealthy buyers drive this market shift, according to Auctioneer Ken Goldin.
The Pikachu Illustrator card sold for over $16 million in February, setting a record for the most expensive trading card auctioned.

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Story summary

Some rare Pokémon cards have become high-value assets and outperformed the S&P 500 in recent years.
Trading card indexes tracking Pokémon sales rose during the pandemic and surged in 2025.
Scarcity and demand from wealthy buyers drive this market shift, according to Auctioneer Ken Goldin.
The Pikachu Illustrator card sold for over $16 million in February, setting a record for the most expensive trading card auctioned.