Eli Roth and Nas Forge Strategic Partnership in Horror Film Production

Eli Roth's production company, The Horror Section, has entered into a strategic partnership with Mass Appeal, the entertainment company founded by Grammy-winning rapper Nas. This collaboration includes an investment from Mass Appeal into The Horror Section, enabling both entities to co-develop film and television projects. The partnership will commence with Nas and Mass Appeal CEO Peter Bittenbender serving as executive producers for Roth's upcoming film, “Ice Cream Man.” Financial details of the agreement have not been disclosed.

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Roth expressed enthusiasm about the partnership, highlighting Nas as a significant cultural voice and storyteller. He stated, “Nas is one of the most influential storytellers and cultural voices of all time and we bonded instantly over our mutual love of horror.” The collaboration aims to create cultural events in the horror genre, with “Ice Cream Man” being the initial project. This film, which follows a summer town descending into chaos due to an ice cream man serving sinister treats, marks Roth's first venture under The Horror Section, launched in March 2025.

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Nas articulated his excitement about the partnership, noting, “I’m proud to come together and partner with Eli to bring these films to life and push the boundaries of what horror can be, both culturally and creatively.” He emphasized a shared vision with Roth, indicating that the collaboration feels natural and aims to take the horror genre in an innovative direction.

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The partnership aligns with Mass Appeal's recent endeavors, including the “Legend Has It…” series, which celebrated influential Hip Hop artists such as Slick Rick, Raekwon, and Ghostface Killah. This series concluded with the release of the collaborative album “Light-Years” by Nas and DJ Premier, further solidifying Mass Appeal's commitment to cultural storytelling.

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Both Roth and Nas have expressed their mutual respect and shared vision for the horror genre. Roth's statement reflects a commitment to creating impactful horror narratives, while Nas's comments highlight the potential for innovation within the genre through their collaboration.

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The partnership is set to enhance Mass Appeal's involvement in feature films, particularly in the horror sector, with “Ice Cream Man” serving as the inaugural project. As the collaboration unfolds, further announcements regarding additional projects and cultural events in the horror space are anticipated.

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• “Nas is one of the most influential storytellers and cultural voices of all time and we bonded instantly over our mutual love of horror,” — Eli Roth, Director

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• “I’m proud to come together and partner with Eli to bring these films to life and push the boundaries of what horror can be, both culturally and creatively,” — Nas, Founder of Mass Appeal

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