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Emergency Alert Issued for Missing Bay Area Woman Amy Hillyard

3/30/2026, 9:40:37 PM

Disappearance Details

An emergency alert has been issued for Amy Hillyard, a 52-year-old woman who went missing in the Bay Area while walking her dog. Hillyard, the owner of the well-known Farley’s coffee shops, was last seen on Wednesday, March 25, around 2:00 p.m. in the 500 block of Radnor Road, near Cleveland Street in Oakland’s Cleveland Heights neighborhood. Witnesses reported seeing her on foot, dressed in a tan top and tan pants. Notably, Hillyard left her cellphone at home, raising concerns about her well-being.

Community Response

The Oakland Police Department has classified Hillyard as at-risk due to unspecified medical conditions. In response to her disappearance, the California Highway Patrol issued an emergency alert on March 29, urging the public to assist in locating her. The Downtown Oakland Association has also expressed concern, emphasizing Hillyard's significance to the local community as the owner of Farley’s coffee shops, which have been a staple since their founding in 1989 by her father-in-law, Roger Hillyard.

The community has rallied around Hillyard's family, with hundreds attending a candlelight vigil on the east side of Oakland’s Lake Merritt to show their support and hope for her safe return.

Official Statements & Responses

The Oakland Police Department has requested that anyone with information about Hillyard's whereabouts contact their Missing Person Unit at 510-238-3641. Local business owners and residents have voiced their concern, highlighting the impact of Hillyard's disappearance on the community.

Criticism & Opposition

While the community has largely come together in support of Hillyard's family, some residents have expressed frustration over the lack of immediate action taken by authorities following her disappearance. They argue that more proactive measures could have been implemented sooner to aid in the search.

What's Next

As the search for Amy Hillyard continues, authorities are expected to increase their efforts and may organize additional community searches. The situation remains fluid, and updates will be provided as new information becomes available.