Story perspectives

Expert Urges Strategic Crisis Management for Lasting Impact

3/31/2026

Summary

Story summary

Crisis managers must distinguish ordinary challenges from pivotal moments that can alter careers or organizations.
Ben-Horin, crisis-management expert, argues timely responses and the right team, including legal and media experts, are essential.
He cites McDonald's and Starbucks as examples that adapted after scandals.
In Israel, a campaign on kidnapped children demonstrates how emotional appeal supports strategic messaging.
Leaders must balance urgency with thoughtful strategy to navigate crises successfully.

1 of 1

Story summary

Crisis managers must distinguish ordinary challenges from pivotal moments that can alter careers or organizations.
Ben-Horin, crisis-management expert, argues timely responses and the right team, including legal and media experts, are essential.
He cites McDonald's and Starbucks as examples that adapted after scandals.
In Israel, a campaign on kidnapped children demonstrates how emotional appeal supports strategic messaging.
Leaders must balance urgency with thoughtful strategy to navigate crises successfully.