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Kris Jenner Becomes Viral 'God of Wealth' Trend

3/30/2026

28 5 Full Breakdown

Summary

Story summary

A viral trend on Chinese social media emerged where Kris Jenner, a television personality and businesswoman, is depicted in user profile pictures to manifest success and wealth.
The trend has drawn 99,000 posts and 52.9 million views under the hashtag #krisjenner on RedNote and Weibo.
Users customize Kris Jenner's image for various professions, treating it as a digital "God of Wealth" and linking the meme to Gen-Z's aspirational culture.

History

Historical Context

Since the rise of social media platforms like Instagram and Weibo in 2010, user engagement has skyrocketed, surpassing 1 billion users by 2021. This shift has transformed identity expression, with trends like depicting Kris Jenner as a digital "God of Wealth" echoing past celebrity influences on public perceptions of success, illustrating how digital culture shapes Gen-Z's aspirations and societal expectations.

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Story summary

A viral trend on Chinese social media emerged where Kris Jenner, a television personality and businesswoman, is depicted in user profile pictures to manifest success and wealth.
The trend has drawn 99,000 posts and 52.9 million views under the hashtag #krisjenner on RedNote and Weibo.
Users customize Kris Jenner's image for various professions, treating it as a digital "God of Wealth" and linking the meme to Gen-Z's aspirational culture.

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