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Full Breakdown

Rising Gas Prices Impact Gig Workers and Small Businesses

3/31/2026, 1:21:32 AM

Core Event: Economic Strain from Increased Fuel Costs

The ongoing conflict in Iran has significantly disrupted global oil supplies, leading to a sharp increase in gasoline prices across the United States. As of late March 2026, the national average price for a gallon of regular gasoline reached $3.99, marking a 34% increase from the previous month. In California, prices soared to $5.877 per gallon, up 27% from $4.643. This surge in fuel costs has created financial strain for many workers who rely on their personal vehicles for employment, particularly those in the gig economy.

Impact on Gig Workers

Leslie Sherman-Shafer, an Uber driver in the San Francisco Bay Area, has experienced firsthand the financial burden of rising gas prices. Previously, filling her Toyota Corolla cost around $25, but it has now escalated to approximately $40. Sherman-Shafer noted that drivers do not receive reimbursement for gas, relying instead on tips, which have not kept pace with rising costs. “With everything going up, it’s impossible to save a dime,” she stated.

Similarly, Sarah Noell, a DoorDash driver in Lynchburg, Virginia, reported that gas prices have forced her to refuse orders that do not meet her minimum earnings threshold. She emphasized that the increase in fuel costs has led to a noticeable decline in customer tipping, further exacerbating her financial challenges.

Responses from Small Businesses

Small business owners are also feeling the impact of rising fuel prices. Molly Kenefick, owner of Doggy Lama Pet Care Inc. in Oakland, California, raised her gas reimbursement rate to 80 cents per mile for her employees. She plans to maintain this rate until local gas prices drop below $5 per gallon for at least a month. Kenefick expressed concern about raising service prices too much, fearing it could drive away clients. “The economy is hard for people. Everybody’s under strain,” she remarked.

Chris Willatt, who runs Alpine Maids, a housekeeping company in Denver, noted that the increased gas prices have effectively reduced his employees' paychecks. In response, he has adjusted work schedules to minimize driving distances and is considering raising service charges to compensate for the increased operational costs.

Broader Implications

The rising fuel prices have prompted various responses from companies reliant on gig workers. Major platforms like DoorDash, Uber, Lyft, and Instacart have introduced temporary incentives, including increased cash back on gas purchases and weekly fuel payments for drivers covering significant distances. However, these measures may not fully alleviate the financial strain faced by workers.

Conflicting Reports & Gaps

While the average U.S. diesel prices have climbed 44% over the last month, reports from individual businesses indicate varying levels of impact. For instance, Rachel Hunter, co-founder of Cactus Crew Junk Removal & Thrift Store in Phoenix, noted that her diesel truck's fuel costs have surged from $3.62 to $6.09 per gallon. This discrepancy highlights the uneven effects of rising fuel prices across different regions and sectors.

Verbatim Quotes

  • “We don’t get reimbursed for gas. We rely on the generosity of the tip,” — Leslie Sherman-Shafer, Uber Driver
  • “The economy is hard for people. Everybody’s under strain,” — Molly Kenefick, Owner of Doggy Lama Pet Care Inc.
  • “Our maids drive their own cars, so it’s kind of like their paycheck got smaller,” — Chris Willatt, Owner of Alpine Maids
  • “It takes nearly double the cost to fill my tank,” — Sarah Noell, DoorDash Driver
  • “We don’t want to get a bad name for being overpriced,” — Rachel Hunter, Co-founder of Cactus Crew Junk Removal & Thrift Store