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Story summary
- Netflix, Inc. is raising prices for U.S. subscribers across all plans, with the ad-supported tier rising from $7.99 to $8.99.
- The standard plan will cost $19.99 and the premium tier $26.99, while add-on members outside a household cost $7.99 on ad-supported plans and $9.99 on ad-free plans.
- Netflix aims to keep accounts within a single household.
- Analysts expect 2026 U.S.-Canada revenue growth as Netflix expands formats.
