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Meta Tests Instagram Plus Subscription for $1-$2 Monthly

3/31/2026

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Summary

Story summary

Meta Platforms, owner of Instagram, is testing a premium subscription called Instagram Plus in select countries, including Mexico, Japan, and the Philippines.
It offers hidden story viewing, expanded audience controls, unlimited audience lists, a 24-hour extension for stories, and animated reactions.
Pricing ranges from about $1 to $2 per month, with concerns about subscription fatigue.
Meta plans to continue testing before a broader rollout.

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Story summary

Meta Platforms, owner of Instagram, is testing a premium subscription called Instagram Plus in select countries, including Mexico, Japan, and the Philippines.
It offers hidden story viewing, expanded audience controls, unlimited audience lists, a 24-hour extension for stories, and animated reactions.
Pricing ranges from about $1 to $2 per month, with concerns about subscription fatigue.
Meta plans to continue testing before a broader rollout.