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NFL Expands Global Markets, Italy Joins with New Rights

3/31/2026

Summary

Story summary

On March 30, 2026, the National Football League announced Italy joined Global Markets Program, expanding to 22 markets.
The New Orleans Saints and Cleveland Browns will hold the first marketing rights in Italy.
NFL Managing Director Gerrit Meier highlighted global growth and a plan to increase the schedule to 18 games, including 16 international games.
The Raiders expanded marketing rights to Canada, the United Kingdom, and the United Arab Emirates.

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Story summary

On March 30, 2026, the National Football League announced Italy joined Global Markets Program, expanding to 22 markets.
The New Orleans Saints and Cleveland Browns will hold the first marketing rights in Italy.
NFL Managing Director Gerrit Meier highlighted global growth and a plan to increase the schedule to 18 games, including 16 international games.
The Raiders expanded marketing rights to Canada, the United Kingdom, and the United Arab Emirates.