Story perspectives

Veteran Agent Paul Coggiola Joins LIFT to Lead Influencer Division

3/31/2026

Summary

Story summary

Paul Coggiola, a veteran agent, has joined LIFT Management to lead LIFT Creators, a division for digital influencers.
He previously worked at United Talent Agency (UTA) and seeks to bridge traditional athlete representation with the digital space.
Coggiola has already signed clients including Kickball Dad and professional gamer ImperialHal.
LIFT Creators will provide contract negotiation and brand deals, and Donnie McGrath says the division is essential in a changing media landscape.

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Story summary

Paul Coggiola, a veteran agent, has joined LIFT Management to lead LIFT Creators, a division for digital influencers.
He previously worked at United Talent Agency (UTA) and seeks to bridge traditional athlete representation with the digital space.
Coggiola has already signed clients including Kickball Dad and professional gamer ImperialHal.
LIFT Creators will provide contract negotiation and brand deals, and Donnie McGrath says the division is essential in a changing media landscape.