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Keir Starmer Advocates for Curbing Addictive Social Media Features

3/31/2026, 11:15:51 PM

Government's Stance on Social Media Addiction

Prime Minister Sir Keir Starmer has taken a firm position against addictive features on social media platforms, emphasizing the need for government action to protect young users. In a recent interview with the Sunday Mirror, Starmer stated that features designed to keep users engaged, such as infinite scrolling and “streaks,” should not be permitted. He expressed concern that these mechanisms are aimed at making children addicted to social media, asserting, “I can’t see that there’s a case for that, and therefore I can see we’re going to have to act.”

The government's approach follows a landmark court ruling in the United States, where a jury found Meta and Google liable for a woman’s childhood social media addiction, recommending a $6 million award in damages. Starmer described this ruling as potentially a “turning point” that could lead to stricter regulations on social media content.

Consultation and Potential Policy Changes

The UK government is currently consulting on various measures to address social media use among children, including the possibility of banning social media for users under 16, a policy already enacted in Australia. Starmer indicated that he is “open-minded” about such a ban but stressed that significant changes are forthcoming. He stated, “This is going to change. I don’t think the next generation would forgive us if we didn’t act now.”

Education Secretary Bridget Phillipson echoed Starmer's sentiments, highlighting that social media is intentionally designed to retain user attention. She noted that the consultation would explore how to tackle addictive features and the implications of algorithmically driven content on young users.

Pilot Program and Public Engagement

As part of the consultation process, the government is launching a pilot program involving 300 teenagers across the UK. This initiative will test social media bans, digital curfews, and time limits on app usage, simulating a social media ban at home. The government has received nearly 30,000 responses from parents and children regarding digital wellbeing, with the consultation set to close on May 26.

Criticism and Opposition

While the government’s initiative has garnered support, there are concerns regarding the feasibility and effectiveness of such measures. Critics argue that outright bans may not address the underlying issues of social media addiction and could lead to unintended consequences, such as increased secrecy among young users regarding their online activities.

Verbatim Quotes

  • “In an interview with the Sunday Mirror, Starmer said: “This is the platforms trying to get children to stay on for longer, to get addicted.” — Sir Keir Starmer, Prime Minister
  • “I think as an adult it’s hard to escape the conclusion that some of this is designed to get your attention and to keep your attention.” — Bridget Phillipson, Education Secretary
  • “A Government source said: “Nothing is off the table when it comes to protecting children online.” — Government Source

The government's commitment to reforming social media practices reflects a growing recognition of the need to safeguard the mental health and wellbeing of younger generations in an increasingly digital world.