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Bungie's Marathon Sells 1.2 Million, Faces Retention Challenges

4/1/2026

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Summary

Story summary

Marathon, Bungie’s video game released recently, has sold 1.2 million copies and attracts about 380,000 daily active users.
Despite high review scores from major outlets, the game is criticized for its difficulty and for weak player retention.
Bungie says it is in it for the long haul and will support Marathon long-term.
Sales remain below expectations, fueling fears of abandonment, though Bungie remains optimistic about future updates.

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Story summary

Marathon, Bungie’s video game released recently, has sold 1.2 million copies and attracts about 380,000 daily active users.
Despite high review scores from major outlets, the game is criticized for its difficulty and for weak player retention.
Bungie says it is in it for the long haul and will support Marathon long-term.
Sales remain below expectations, fueling fears of abandonment, though Bungie remains optimistic about future updates.