Full Breakdown
Big 12 Explores Sponsorship of Women's Flag Football
4/1/2026, 2:13:10 AM
Introduction to Women's Flag Football in the Big 12
The Big 12 Conference is considering becoming the first Football Bowl Subdivision (FBS) conference to sponsor women's flag football, with plans to launch the sport in 2028. This initiative aims to involve at least six teams and is part of a broader strategy to enhance membership opportunities and growth within the conference. The exploration of this sponsorship follows a partnership established with the NFL in December, which is expected to facilitate collaboration on various aspects, including technology and officiating.
Growth of Women's Flag Football
Women's flag football is experiencing significant growth, particularly at the high school level, where participation has surged by 60% year-over-year. Currently, the sport is offered in 39 states across the U.S., with over four million youth participants. The NCAA recognized women's flag football as an emerging sport in January, further legitimizing its status and potential for expansion. The sport is also set to debut at the 2028 Summer Olympics in Los Angeles, marking a pivotal moment for its international recognition.
Key Figures and Leadership
The initiative is being led by Big 12 Commissioner Brett Yormark and Chief Football and Competition Officer Scott Draper. Draper emphasized the conference's commitment to growth, stating, "We're trying to meet the moment. Our goal here is growth. Our goal is to advance Big 12 membership opportunities and growth for [the conference]." This sentiment reflects the conference's strategic vision to capitalize on the rising popularity of women's flag football.
Official Statements and Responses
The Big 12's efforts to sponsor women's flag football have garnered positive feedback from various stakeholders. Sherika Montgomery, the Big South Conference commissioner, noted that women's flag football represents "a dynamic and rapidly emerging sport fueled by access and opportunity." This perspective highlights the sport's potential to provide competitive platforms for female athletes.
Criticism and Opposition
While the initiative has been largely welcomed, some critics argue that the focus on women's flag football may divert resources from other women's sports that also require support and development. However, specific dissenting voices were not prominently featured in the sources.
What's Next for Women's Flag Football
As the Big 12 moves forward with its plans, the conference is expected to finalize details regarding team participation and operational logistics by 2028. The collaboration with the NFL will likely play a crucial role in shaping the framework for the sport at the collegiate level.
Verbatim Quotes
- "We're trying to meet the moment." — Scott Draper, Chief Football and Competition Officer, Big 12 Conference
- "This effort is really an extension of us doubling down on growing opportunities for women at the collegiate level." — Scott Draper, Chief Football and Competition Officer, Big 12 Conference
- "Women's Flag Football represents more than just a new addition to our sport offerings." — Sherika Montgomery, Commissioner, Big South Conference
The Big 12's exploration of women's flag football sponsorship signifies a pivotal step in promoting gender equity in sports and expanding opportunities for female athletes at the collegiate level.
