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Story summary
- Brad Sims, CEO of New York City FC, said MLS is unlikely to bring back local market broadcast rights, despite possible NYCFC benefits.
- He spoke at the Sports Business Journal (SBJ) Business of Soccer conference, noting the Apple media rights deal will end after 2028-29.
- Sims said TV rights would benefit NYCFC, but the league should keep the streaming model while preparing for future negotiations after the World Cup.
