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Seoul Limits Brightness on Large LED Billboards for Energy Conservation

4/1/2026

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Story summary
  • The Seoul Metropolitan Government announced guidelines to limit brightness on large outdoor LED billboards, effective April 1, to reduce energy use and address concerns in COEX and Myeong-dong.
  • The regulations apply to displays 30 square meters or larger, with daytime brightness not exceeding 7,000 candelas per square meter.
  • Night-time limits vary by size.
  • Medium billboards must stay under 500 cd after sunset.
  • Large billboards must stay under 400 cd.