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NCAA Tournament Sees 9% Viewer Increase, Highest Since 1993

4/1/2026

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Summary

Story summary

The National Collegiate Athletic Association (NCAA) Tournament is averaging 10.3 million viewers, up 9% from last year—the highest since 1993.
The Elite Eight game pitting University of Connecticut (UConn) and Duke University peaked at nearly 19 million viewers.
The Final Four will feature University of Illinois against UConn and University of Michigan against University of Arizona, with the national championship game airing on Monday.

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Story summary

The National Collegiate Athletic Association (NCAA) Tournament is averaging 10.3 million viewers, up 9% from last year—the highest since 1993.
The Elite Eight game pitting University of Connecticut (UConn) and Duke University peaked at nearly 19 million viewers.
The Final Four will feature University of Illinois against UConn and University of Michigan against University of Arizona, with the national championship game airing on Monday.