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Today in History: American Motors unveils Gremlin, first subcompact car

4/1/2026

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Summary

Story summary

On April 1, 1970, American Motors Corporation launched the Gremlin, heralded as America's first subcompact car. This two-door vehicle, produced until 1978, aimed to meet the growing demand for smaller, fuel-efficient cars during an era of rising fuel prices. The Gremlin marked a significant innovation in the automotive market.

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Story summary

On April 1, 1970, American Motors Corporation launched the Gremlin, heralded as America's first subcompact car. This two-door vehicle, produced until 1978, aimed to meet the growing demand for smaller, fuel-efficient cars during an era of rising fuel prices. The Gremlin marked a significant innovation in the automotive market.