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Manischewitz Innovates with New Kosher Passover Products

4/1/2026

39 9 Full Breakdown

Summary

Story summary

Manischewitz, with more than 130 years of history, began as a local bakery founded by Rabbi Dov Behr Manischewitz, who created the first square matzo.
The brand is integral to Jewish holiday traditions, especially Passover, as families use its products to celebrate their heritage.
Marketing Manager Talia Sabag says the company continues to innovate with frozen matzo balls, a Homemade Soup Line, and Kosher for Passover cookies.

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Story summary

Manischewitz, with more than 130 years of history, began as a local bakery founded by Rabbi Dov Behr Manischewitz, who created the first square matzo.
The brand is integral to Jewish holiday traditions, especially Passover, as families use its products to celebrate their heritage.
Marketing Manager Talia Sabag says the company continues to innovate with frozen matzo balls, a Homemade Soup Line, and Kosher for Passover cookies.