Story perspectives

Morocco Sees 20% Tourism Surge, Aims for 26 Million by 2030

4/1/2026

Summary

Story summary

Morocco recorded about 17.4 million international arrivals in 2024, a 20% rise from 2023.
The government aims to attract 26 million visitors by 2030, driven by stronger air connectivity and airline partnerships, prioritizing sustainable growth and inclusion.
Investments in hotel infrastructure total USD 4 billion and target major cities and emerging destinations.
Rural regions, notably the High Atlas Mountains, face slower recovery after earthquakes and show tourism benefits are uneven.

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Story summary

Morocco recorded about 17.4 million international arrivals in 2024, a 20% rise from 2023.
The government aims to attract 26 million visitors by 2030, driven by stronger air connectivity and airline partnerships, prioritizing sustainable growth and inclusion.
Investments in hotel infrastructure total USD 4 billion and target major cities and emerging destinations.
Rural regions, notably the High Atlas Mountains, face slower recovery after earthquakes and show tourism benefits are uneven.