Story perspectives

Ed Sheeran Prioritizes Authenticity in Pokémon Collaboration

4/1/2026

Summary

Story summary

Ed Sheeran revealed a passion for Pokémon on the Warnes Way podcast.
He declined a collaboration with Fortnite because he does not play the game, preferring partnerships that reflect his genuine interests.
Sheeran later contacted The Pokémon Company, leading to a 2022 collaboration that included a Pokémon-themed music video for his song "Celestial."
He emphasizes authenticity in endorsements and contrasts his approach with artists who embrace Fortnite.

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Story summary

Ed Sheeran revealed a passion for Pokémon on the Warnes Way podcast.
He declined a collaboration with Fortnite because he does not play the game, preferring partnerships that reflect his genuine interests.
Sheeran later contacted The Pokémon Company, leading to a 2022 collaboration that included a Pokémon-themed music video for his song "Celestial."
He emphasizes authenticity in endorsements and contrasts his approach with artists who embrace Fortnite.