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Darren Abbott Named Hallmark Media President, Succeeds John Matts

4/1/2026

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Summary

Story summary

Darren Abbott, Hallmark Media president, has been appointed to succeed John Matts, who left less than a year into his tenure.
Abbott, formerly Hallmark's chief brand officer, will oversee ad sales, distribution, and research in addition to his current duties.
John Matts joined Hallmark in 2022 as chief operating officer.

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Story summary

Darren Abbott, Hallmark Media president, has been appointed to succeed John Matts, who left less than a year into his tenure.
Abbott, formerly Hallmark's chief brand officer, will oversee ad sales, distribution, and research in addition to his current duties.
John Matts joined Hallmark in 2022 as chief operating officer.