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Beef Prices Surge, Barbecue Owners Face Tough Choices

4/1/2026

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Story summary
  • Wholesale beef prices have risen from 28,000 won to over 40,000 won per kilogram, increasing costs for Kim Bong-hwan, who runs a barbecue restaurant in Myeong-dong, Seoul.
  • Kim has operated his barbecue restaurant for over 15 years and is hesitant to raise menu prices for fear of losing customers.
  • Higher global oil prices due to tensions in the Middle East are affecting various industries in South Korea.