Story perspectives

Study: Placing Produce at Entrances Boosts Sales, Diets

4/1/2026

Summary

Story summary

The National Institute for Health and Care Research found that placing fruit and vegetable sections near store entrances increases purchases.
The study across 36 discount supermarkets in England reported a weekly average gain of 2,525 portions.
After six months, women's dietary quality improved, especially among those with lower educational qualifications.
Researchers advocate government regulations mandating fresh produce placement at store entrances to counter declines seen during the COVID-19 pandemic.

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Story summary

The National Institute for Health and Care Research found that placing fruit and vegetable sections near store entrances increases purchases.
The study across 36 discount supermarkets in England reported a weekly average gain of 2,525 portions.
After six months, women's dietary quality improved, especially among those with lower educational qualifications.
Researchers advocate government regulations mandating fresh produce placement at store entrances to counter declines seen during the COVID-19 pandemic.